Public perceptions refer to the beliefs, attitudes, and opinions held by the general population about various issues, events, or entities. This research area focuses on understanding how individuals perceive and interpret information, make judgments, and form opinions based on their personal experiences, values, and social influences. Researchers study public perceptions to gain insights into societal attitudes, behavior, and decision-making processes, as well as to inform public policy, communication strategies, and social change efforts. The methods used in this research area may include surveys, interviews, focus groups, and media analysis.